MOTIVATIONS TO THE DEVELOPMENT OF A MODEL OF DATAWAREHOUSE FOR THE INDUSTRIAL DISTRICTS
As I have said previously, the category of products informed to us destined to the support of the
directional activities is called Decision Support System.
In 1989, however, H.Dresner, analyst of the "Gartner Group"
(advising IT), coined the Business term Intelligence in order to indicate one class of instruments and informative problematic
computer science applications in a position to coming encounter to the business ones, therefore to the problems of reporting.
Therefore it comprises tools of DSS but, al same time, introduces a sottoinsieme of simpler instruments, revolts directly
to the managers business that do not have one deepened acquaintance of the computer.
The model to the base is relatively
simple, and allows to calculate sums, averages or distributions.
- As an example, the responsible of the sales wants to know how much has been sold from every single vendor, in every region.
Based on it turns out obtained to you through of the simple condensations of give to you, it will be able to know if to reward
or less the vendors for ciascuna region, or will be able to know if see again the plan of the sales.
From this point of view,
he could themselves be said that not there is null of new regarding simple junior clerks you of common use, and could appear
true if you did not make some simple specify. Not there is null of extraordinary in making additions, removals, totals,
averages, distributions and other, but the problem is that, to the state they puts into effect, the volume of gives to you is
enormous, the sources of give to you are disparate, and the calculations you execute yourself in the classic way would carry
too much via time.
The value added from the BI system is just in the ability to add large and disparate amounts of give to
you, to render not premanifactured, simple, flexible the analysis and the report short. It is not only a technological
innovation but it must be seen mainly like strategic, in how much the analysis activity comes to move from staff specialized
to all the manager of the company.
- As an example, if a manager it had need to know the course of the refuse of production of the M1 machine and wanted to
characterize of the distribution and several the courses, it had need that a technician collected and analyzed gives to you;
after obvious technical times and eventual bureaucratic times the manager entered in possession of the report.
Hour enough that the manager make the demand to the calculating and this answers in automatic way, introducing the report in
graphical shape, to tables or other, even confronting the performances than M1 with all the distributions of the others blot
some; all it happens from some second to little minuteren.
The improvement of the efficiency, let alone the lessening of
the times and the costs of analysis, is not from underrating for no type of company. The analysis more turns out much to be
personalized. As I have said poc indeed between manager and the information there were various obstacles, that it carried the
extreme difficulty to the one who which it wanted to carry out of the more complex and deepened analyses.
Hour is the
customer who decides in real time on which dimensions to carry out the analysis, is they time, space, customer, employee,
or how much other can appear in the base of gives to you.
Often part from information more combined in order then to
explode them more in the detail.
- If, as an example, in a first one report with they give of the profits of all the branchs (office) to you, the region
To has a decrease of sales, in a second report the manager can decide to only visualize the points sale of that region;
if one noticed that the storees A1 and A5 are in loss could formulate a third party report where the entrances of those
storees for every product of mix the business one are shown. They are turns out to you of the analyses previous to
allow setting up the parameters of those ollowing, without that it has limitations of risen, due to technical times of drawing
up of the report or to complexity of the demand.
In the approach classic of the DSS there are models of Operations research,
analysis with heuristic methods, and others and you vary coming from criteria from the most various traditions of the
Management Science, than they address to problematic with characteristics static, of simple type, and nearly always solvable
for analogies; the decisore chooses the model and, in the more difficult cases, it takes give you of departure, ago its
calculate, and automatically he has optimal solution (DSS Model Driven).
These systems, alone, do not constitute more one
intelligent choice, just because the greater part of the systems and the problems that must resolve is becomes to you very more
twisted and singular.
The decisore, that it chooses to use the Given DSS Driven, which exactly the BI, strongly passes
from a relatively passive role to one interaction that the filler to being truly decisore in the complex systems.
It has the possibility to move around in the more wide one of the optimal solutions, asking continuously "what you would
happen if cambiasse?(what if, said also analyze then query)", and adapting themselves to the truth of the problem.
Once completed this way, it chooses "subjective and objective" the optimal one, subjective because its way is still marked
from its intuito one and its preparation, objective because to the base of the system there are always solid theoretical
bases.
A substantial change regarding the approach is had therefore traditional in which they came codified several,
but predefined, perspective on gives to you.
The POTENTIALITIES Of the BUSINESS INTELLIGENCE FOR the DISTRICTS
The Business Intelligence, initially through the Virtual Warehouse, can help to regulate and to
render the analysis of the acquaintance in the new industrial Districts efficient and rigorous, that they have to disposition
an immense patrimony of new give to you that they wait for of being transforms to you in information.
The type mechanisms
1.a (trial & error) can remarkablly be formalize to you, in the sense that the datawarehousing can carry to collect all this
gives to you in great bases, to various levels of aggregation. Through feedback mechanisms, that they analyze the processes
and scovano the relations between the errors, the successes and the new tendencies (given mining), can be succeeded in to
modify the same business and extra-business processes.
- As an example, after a long experience and thanks to a fulminating idea one notices to us that the greater part of the
refuse is had in sure timetables of the day and to sure conditions, while the production higher quality is had in others.
An application of the date mining very planned would notice endured that to the starter it blots some to them have gets worse
tolerances (because they are cold and not to regimen), and the laborers have get worse rendering to the beginning and the
end of the day, or in particular days of the week rather than others. On these considerations to the adapted countermeasures
and modification are taken the organization of the job or other.
The type mechanisms 2c, that is those generate thanks to
you to the interactions between companies, become gestibili less and less with the traditional rules, for the increase of the
complexity of the dipanano analysis and on two roads, the relations between the enterprises to the inside of the District
and those of the entity District with the new international scene.
It can to think that, as it has been for all the
companies that have been put in game on the international markets, also in this case the BI can be taken advantage of for
various analyses
- As an example the marketing analyses; a return of information on the sales in the United States, punctual and former,
let alone timely, can allow Natuzzi to change repentinamente broken off in the production of some types of divani, in some
regions rather than in others of the United States.
It follows hour the indication of the three points that could offer
economic convenience to carry out investments in BI; they cover the new district relations: the relationships with the
suppliers (inner and external) and the relationships with the distributors, mainly on the international markets:
- Vendor Rating
- Procurement
- CRM